Most companies have already started implementing their sales and marketing strategies for the next Black Friday Companies must develop a consistent omnichannel strategy to take [...]

Monitoring sales and closely monitoring results is an essential activity for every business All companies must pay attention to their sales revenue performance to understand what [...]

Imagine a manufacturer of home automation products that has more than 30 different items on its sales catalog In order to calculate the sales prices to retailer partners, several [...]

Sales and Inventory Management: how it impacts your company’s marketing strategy   Monitoring sales and inventory automatically generate several benefits to a company's [...]

As discussed in the previous post (Cloud computing: adoption and concepts), this week we will address the benefits most commonly identified by companies that have consistently embraced [...]

Migrating to the cloud model does not boil down to simply taking all the content from the data center to the cloud The technology brings a series of questions, ranging from the [...]

In an economic scenario marked by uncertainties and pessimistic forecasts, investing in technology is the surest way to find viable and creative alternatives, either to reduce costs or [...]

The complexity of pre-sales processes, with buyers becoming increasingly connected and well-informed, has significantly contributed to making Big Data one of the topics most touched by [...]

To survive and advance in the new market dynamics, companies need to be more agile and operate in real time Technological complexity, scarcity of qualified human resources, limited [...]

Big Data was the term created to name an increasingly present phenomenon in organizations' daily lives: the accelerated growth of the volume of data collected in different formats from [...]

One notable fact about Big Data is the extensive application that the concept and related technologies offer to companies and other types of organizations, especially those that [...]

One of the areas most interested in the development and use of Big Data technologies is marketing, which seeks to centralize all data generated from interactions with consumers in [...]

Big Data project management requires some specific attributes like experience in projects that involve several areas of business; familiarity with software development projects; [...]

As in other countries, Brazil faces a shortage of resources for Big Data projects Brazilian universities invest little in this area due to the costs of infrastructure, lack of funding [...]

Blockchain technology will be critical to provide identification of fraudsters, equipment used for such practices, unsafe transactions, and other illegal issues that are addressed by [...]

We live in a world where more and more we interact daily as citizens, consumers and employees through digital environments Almost inevitably, a larger or smaller part of our lives, in [...]