Information Management

Solutions based on software development focused on the collection, processing, analysis and visualization of strategic information.

ASM has been developing for more than 10 years a series of customized information management platforms. These are solutions based on the development of software aimed at supporting the collection, processing, analysis and delivery of strategic information.

This service line was born from the vision of ASM formulated even in the year 2006 that the information generated in market intelligence projects would in the future be generated and predominantly delivered as services through technology. Our clients believed in this vision and helped us to achieve it with projects that started in the last decade and continue to be delivered until today, and which have expanded their scopes over time. Proof that our vision continues to be relevant and generating value for our customers.

Over the years, we have developed strategic management platforms for a number of processes, such as sales and inventory management in indirect sales channels, management of campaigns with commercial partners (resellers and distributors), business opportunity management of internal and external sales), price collecting robots, among others. All the platforms developed by ASM are delivered as a service and always developed in a customized way for our customers.

Unlike software development companies, the platforms developed by ASM are always tied to a service rendering, so we do not market software per se, but rather continuous information management services. Our analysts monitor the progress of the collection processes daily, conduct a series of analyzes and reports, and guarantee the quality of the information delivered. Our human resources are dedicated to each of the projects in order to ensure that their goals are achieved.

Contact ASM so we can assist you in solving a range of addressable business problems through technology coupled with ASM's market intelligence experience.

Here are the descriptions of some services delivered by ASM based on the development of software platforms:

Business Opportunities Management

In these environments our customers are able to organize their opportunities in a clear, logical and simplified way, providing their commercial strength, both internal and external partners, a safe, intuitive and efficient environment.

Our commercial management platforms are built from extensive experience in collecting, processing and analyzing sales data, knowledge of key parameters for managing a B2B market opportunity, and the day-to-day needs of internal sales forces and external factors.

Some benefits provided by this type of service:

Full view of the progress of each business opportunity worked through the sales channels;
High level of interactivity and collaboration among all those involved in the process of closing an opportunity;
Analyst team dedicated to ensuring the quality of all the data presented in the platform and to the aid in the process of engagement of the partners in the daily use of the solution;
Centralize historical data for each business opportunity in a secure, reliable and intuitive environment;
Management of business opportunities based on performance indicators specific to the reality of your company.

Monitoring Sales and Stocks

Having a network of distributors and retailers throughout Brazil guaranteeing capillarity is an essential factor for the commercial success of several companies. Indirect sales results can be maximized through a precise and detailed sales and inventory tracking process for distribution and retail channels.

Nowadays, for most companies it is difficult to create and maintain a strong relationship with their trading partners. Without a well-developed connection, partners do not reach the optimal levels of motivation for selling solutions from a vendor.

The ASM Sales and Stock Monitoring solution optimizes initiatives such as:

Proactive actions by commercial and marketing teams;
The rapid, accurate and transparent realization and verification of incentive campaigns for vendors, distributors and resellers;
Accurate coverage and capillarity analysis to maximize the profitability of the entire chain;
The development of relationship programs with distributors, retailers, resellers.
Some of the benefits provided by this type of service according to our clients:

Automating a series of processes that are usually performed manually reducing the error levels in your company's sales data to zero;
Saving time and human resources by automating the monitoring of sales and stocks in the marketing channels;
Maximize the ability to develop sales forecasting and stocking products based on high quality data available on a daily basis;
Improvement of the communication process with commercial partners through an easy-to-use platform, rich in user collaboration functions;
Management of indirect sales efficiently through business indicators based on high quality data.

Campaign Management

ASM's marketing campaign management solutions are customized to fit each client's reality. We offer the possibility of managing and organizing campaigns in a logical, consistent and simplified way.

We address a series of challenges that companies are currently facing to manage their campaigns in indirect channels such as the correct allocation of results to each channel and specific professionals, timing in the recognition of results, accuracy in the distribution of awards according to the results obtained in each campaign .

Some benefits that can be earned through this service line:

Collaboration with the different audiences involved in the campaigns in a safe and intuitive online environment;
Awarding of commercial partners participating in campaigns in a precise and informed manner;
Support of analysts specialized in guaranteeing the quality of data processed in the system;
Availability of tools that allow real-time adjustments in the progress of campaigns with channels;
Application of KPIs and benchmarks that allow a critical evaluation of the results obtained in each campaign.