In an economic scenario marked by uncertainties and pessimistic forecasts, investing in technology is the surest way to find viable and creative alternatives, either to reduce costs or to increase [...]

The complexity of pre-sales processes, with buyers becoming increasingly connected and well-informed, has significantly contributed to making Big Data one of the topics most touched by the [...]

To survive and advance in the new market dynamics, companies need to be more agile and operate in real time Technological complexity, scarcity of qualified human resources, limited resources, time [...]

Big Data was the term created to name an increasingly present phenomenon in organizations' daily lives: the accelerated growth of the volume of data collected in different formats from a variety of [...]

One notable fact about Big Data is the extensive application that the concept and related technologies offer to companies and other types of organizations, especially those that maintain constant, [...]

One of the areas most interested in the development and use of Big Data technologies is marketing, which seeks to centralize all data generated from interactions with consumers in social media, [...]

Big Data project management requires some specific attributes like experience in projects that involve several areas of business; familiarity with software development projects; knowledge and [...]

As in other countries, Brazil faces a shortage of resources for Big Data projects Brazilian universities invest little in this area due to the costs of infrastructure, lack of funding (in the case of [...]