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Market Intelligence

Real-time price monitoring in the household appliance sector: how to boost your business competitiveness

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The world of household appliances is constantly evolving. With technological advancements and easy access to the internet, price information is within everyone’s reach, making competition fiercer and consumers more informed. In this scenario, the search for competitive advantages becomes essential. A strategy that has been gaining prominence is the use of real-time price monitoring software. In this post, we will explore how this technology can boost your company’s results and provide deep market insights, benefiting not only B2B sales but also sales to domestic consumers, both in physical stores and e-commerce sites.

The household appliance sector is inherently dynamic and highly sensitive to changes in consumer preferences, seasonality, and competitive movements. Real-time price monitoring in the household appliance sector plays a pivotal role in the business strategies of businesses and consumer decision-making. With technological advancements and easy access to the internet, price information is within everyone’s reach, making competition fiercer and consumers more informed.

The use of real-time price monitoring software is a wise strategic decision. These applications strengthen the business’ position in the B2B market and ensure a strong presence in the consumer market, whether in physical stores or e-commerce.

Nowadays, in order to carry out real-time monitoring, businesses employ various technologies such as web scraping, data analysis, machine learning, and artificial intelligence. These tools gather information from many sources, including e-commerce websites, social media, and internal databases, to comprehensively view the pricing landscape. For companies in the household appliance sector, real-time price monitoring offers a range of advantages, such as:

Strategic Pricing in Direct Sales: with the ability to monitor prices in real-time, businesses can strategically adjust the price of their products sold directly to consumers, which is crucial for attracting customers and maintaining healthy profit margins.

Competition Analysis in Indirect Sales: continuous monitoring of competitors’ prices in indirect channels allows the company to to adjust its distribution strategies based on market practices.

Retail Performance Monitoring: the application assists in identifying retailers that are excelling in terms of sales and pricing, allowing companies to focus their efforts on strategic partnerships.

Distribuidor Relationship Optimization: the company establishes a more solid and transparent relationship by sharing price data with their distributors, which encourages loyalty and helps avoid pricing conflicts.

Reducing Price Errors: it is possible to avoid pricing errors that can harm the brand’s image and result in financial losses.

Agility in Promotions: with real-time data, the company can react promptly to competitors’ promotions, adjusting its strategies to remain competitive.

Efficient Inventory Management: price monitoring software helps predict fluctuations in demand, allowing the company to adjust its inventory levels more accurately, reducing unnecessary costs.

Real-time price monitoring software plays a strategic role in boosting both direct and indirect sales in the household appliance sector. This application assists businesses throughout the year, including during crucial retail periods such as Black Friday and Christmas. With this monitoring, businesses can respond swiftly to demand spikes, promotional effects, competitors’ movements, and other typical events in a highly competitive market. The information generated is of great value to manufacturers and sales channels such as retailers, distributors, and resellers.

Black Friday, a top-rated and anticipated shopping event, illustrates the direct connection between seasonality and real-time price monitoring. During Black Friday, consumers seek exceptional deals, and businesses need to adjust their prices and stocks quickly to meet this growing demand, which is where price monitoring software shines, allowing businesses to monitor and adjust their prices in realtime, aligning them with competition and customer expectations.

This intrinsic link between seasonality, exemplified by Black Friday, and real-time price monitoring demonstrates how this software plays a crucial role in businesses’ ability to capitalize on seasonal opportunities and maintain a competitive edge. Regardless of the sales channel, real-time price monitoring software is an ally in pursuing consistent profitability and operational efficiency in the household appliance sector.

The ASM internet price monitoring platform provides real-time tracking of prices and commercial conditions on various websites in Brazil and abroad. Our robots collect comprehensive information about a wide range of products throughout the Americas, including final prices, promotions, payment options, product features, model details and images. The delivery frequency can be customized to meet customer needs, ranging from daily to monthly deliveries, with no established limits on the number of monitored sites or products.

ASM employs Robotic Process Automation (RPA) for real-time price monitoring. This technology enables the automation of business processes for companies through software. The robots, equipped with artificial intelligence, perform various tasks, from data collection and processing to integration with other legacy systems and existing applications, without modifying the source code of these applications, avoiding significant changes to the company’s technological infrastructure.

ASM can develop analysis models for both B2B and B2C markets. Deliveries can be made directly to the client’s systems or through the ASM web platform, which offers a wide range of analysis, data cross-referencing, and aggregation functionalities to meet the specific needs of each client. Contact ASM to learn more about our price monitoring platform.

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