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Sales and Marketing

Web Price Scrapping: improving sales efficiency and results during Black Friday

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When a company decides to invest, it is natural to be concerned about researching different quotations and proposals before allocating resources from its cash flow. In a B2B transaction, your target corporate consumer likely gets to your products by searching on the Web. It is also likely that they will, too, end up finding your competitor’s offerings along the way. During Black Friday, things are no different. 

The Black Friday period is not just an opportunity for B2C businesses. B2B customers can also take advantage of the moment to make necessary investments if they find a great deal. Therefore, if your company sells to corporate consumers, you should not overlook monitoring your competition to be one step ahead and ensure more sales on promotional periods such as Black Friday. 

When a business can closely monitor their own prices and their competitors, it is possible to work on more effective sales pitches for its products. Monitoring competitors’ prices mean being aware of the final values charged to customers and better understanding their payment methods, how they position their products in terms of image and features, sales copywriting, commercial conditions, and several other details. 

Web Price Scrapping solutions can contribute to sales growth by providing data and information delivered in a customized fashion: frequency can be monthly, weekly, or daily – with different visualization types. It is even more critical to have solutions that genuinely add value to improve sales efficacy and results on special periods like Black Friday and Christmas. It is indeed worth inserting Web price-scrapping solutions in next year’s planning! 

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